Prezzemolo & Vitale
The Palermo-based group Prezzemolo & Vitale has opened several stores in London over the years. The Clapham store is the largest, and the project covered more than 400 sqm on the ground floor of the historic Arding&Hobbs store.
In reimagining the group’s visual identity, we chose elements and motifs that evoke Palermo’s Art Nouveau tradition.
Defined by slender steel columns, the premises have been completely renovated to meet the needs of a quality supermarket. The large deli and prepared-food counter runs along the entire left-hand side of the store, leaving the center clear for displaying shelf products.
